— CASE STUDIES

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Healthcare

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Ascenti

Healthcare

PE-Backed

Defining a digital strategy to enable growth for a physiotherapy and mental health provider

Unlocking £10M+ in market opportunities and up to £1M per year in operational savings for a BD Capital-backed healthcare business with international ambitions.

OVERVIEW

Ascenti is a leading UK provider of physiotherapy and mental health services, backed by BD Capital. With ambitions to expand internationally, launch a SaaS model and maintain market leadership, the business recognised that its digital capabilities needed to evolve to match its growth agenda. Palladium was engaged to define a digital strategy that would integrate capabilities across the business, improve operational efficiency and manage technology risk.

THE CHALLENGE

Ascenti’s growth ambitions outpaced its digital maturity. The mental health services it had acquired sat at a lower digital standard than its physical health offering, creating inconsistency in the patient experience. The path to a SaaS model required technology and operational foundations that did not yet exist, and technology risks needed to be identified and addressed before further scaling could begin.

OUR APPROACH

Palladium conducted a comprehensive digital strategy engagement covering market opportunity analysis, operational efficiency diagnostics, technology risk assessment and digital experience design. The work examined Ascenti’s full digital landscape, identified national and international growth opportunities, quantified the value of automation and prioritised 38 targeted improvements to the digital experience. A future-proof service blueprint was developed that brought together physical and mental health offerings and created a platform for onboarding new services.

OUTCOMES

Market opportunities unlocked

Uncovered national and international market opportunities worth around £10M.

Operational savings identified

Identified operational savings of £200,000 to £1M per year through digital automation.

Technology risks mitigated

Prioritised and addressed technology risks, enabling safe and sustainable scaling.

Digital improvements delivered

Designed 38 targeted improvements to the digital experience directly impacting financial performance.

Future-proof service blueprint created

Developed a future-proof service blueprint integrating physical and mental health offerings.

GET IN TOUCH

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~£10M

Market opportunities identified

national and international growth potential quantified

£200K–£1M

Annual operational savings from automation

across digital processes and workflows

38

Digital experience improvements designed

directly linked to value drivers and financial performance

PROJECT DETAILS

SECTOR

Healthcare

CLIENT

Ascenti

BACKER

BD Capital

SERVICES

Evidence & Assessment, Design & Delivery

CAPABILITIES DEPLOYED

Digital & Commercial Diligence

Growth Strategy & Market Intelligence

Product & Technology Strategy & Execution

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