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Financial Services
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Arachas
Financial Services
PE-Backed
Defining a digital growth strategy for a scaled insurance broker
Moving Arachas beyond branded search dependency to build a sustainable digital acquisition model in a competitive Irish insurance market.
OVERVIEW
Arachas is one of Ireland’s largest insurance brokers, with strong brand recognition but limited digital acquisition capability beyond its existing customer base. The business wanted to strengthen its digital capability to support growth but lacked clear insight into customer behaviour and a coherent view of where digital investment would generate returns. Palladium was engaged to assess digital performance, understand the competitive landscape and define a prioritised digital growth strategy.
THE CHALLENGE
Despite its scale, Arachas’s digital acquisition was heavily reliant on branded search, meaning the business was largely capturing demand that already existed rather than creating it. Engagement metrics were low, non-branded demand was being missed, and the business had limited understanding of how different customer segments behaved across digital and offline channels. Without this clarity, prioritising where and how to invest was guesswork.
OUR APPROACH
Palladium assessed Arachas’s digital acquisition and engagement performance, building a detailed picture of channel reliance, performance gaps and missed opportunities. Customer segments and behaviours were mapped to understand how different audiences assessed risk, selected products and interacted with brokers across channels. Palladium then developed a prioritised set of digital growth initiatives, balancing impact, complexity and cost to produce a pragmatic roadmap that leadership could execute with confidence.
OUTCOMES
Digital performance assessed
Assessed digital acquisition and engagement performance, identifying over-reliance on branded search and low engagement across non-branded channels.
Customer behaviours mapped
Mapped customer segments and behaviours across digital and offline interaction patterns.
Competitive landscape analysed
Evaluated the competitive landscape to understand positioning and channel headroom.
Digital growth roadmap developed
Developed a prioritised digital growth roadmap balancing impact, complexity and cost.
Foundation for digital investment set
Provided a clear foundation for future digital investment enabling more informed decisions on channel strategy and operating model evolution.
GET IN TOUCH
If your business is experiencing challenges similar to those featured in our case studies, or if you’re seeking expert guidance on complex transactions and value creation, we’re here to help. Get in touch with us today to discuss your unique situation and discover how Palladium Digital can support your goals.
Clear
Digital performance baseline established
first comprehensive view of acquisition, engagement and channel reliance
Prioritised
Growth roadmap delivered
balancing impact, complexity and cost for pragmatic execution
Multi-segment
Customer behaviour mapping completed
Ongoing capability for rapid experimentation and deployment
PROJECT DETAILS
SECTOR
Financial Services / Insurance
CLIENT
Arachas
BACKER
not disclosed
SERVICES
Evidence & Assessment
CAPABILITIES DEPLOYED
Digital & Commercial Diligence
Growth Strategy & Market Intelligence
Commercial Strategy
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