— CASE STUDIES
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Technology
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CitNOW
Technology / Automotive
PE-Backed
Defining a technology value creation plan to support exit ambitions for a PE-backed automotive communications business
Creating the strategic framework and investor narrative needed to take CitNOW from acquisition to a successful exit within 12 to 18 months.
OVERVIEW
CitNOW is a digital leader in automotive customer communications, providing a suite of video applications that transform the car buying and ownership experience for dealerships. Following its acquisition by Tenzing Private Equity, the business set its sights on international expansion, stronger sales growth and new product development. To support these ambitions and prepare for a successful future exit, CitNOW engaged Palladium to define a technology value creation plan that would underpin its next phase of growth.
THE CHALLENGE
Post-acquisition, CitNOW needed to translate its growth ambitions into a credible, investable narrative — one that would satisfy future acquirers while providing internal alignment around priorities. The technology architecture carried key person dependencies and had gaps in product methodology and testing approach that needed to be addressed before the business could confidently scale. Without a clear plan covering both the exit story and the technical remediation required to support it, the path to a successful exit within the target window was uncertain.
OUR APPROACH
Palladium conducted in-depth workshops and interviews with CitNOW’s leadership and board to develop an exit strategy aligned with the company’s vision and objectives. This produced a framework of goals, milestones and a compelling investor narrative, creating unified direction across the business. In parallel, Palladium conducted a deep dive into the technology architecture, identifying risks and defining a prioritised delivery plan covering recommended architecture improvements, key person dependency, product methodology and testing approach — with methods, timescales, cost impacts and risks clearly articulated for each.
OUTCOMES
Exit strategy aligned with vision
Developed a comprehensive exit strategy aligned with CitNOW's vision, shaped through leadership and board workshops.
Exit goals and investor narrative set
Created a framework of goals, milestones and investor narrative for a planned exit within 12 to 18 months.
Technology delivery plan prioritised
Delivered a prioritised technology delivery plan addressing architecture improvements, key person dependency and product methodology.
Initiative methods and risks defined
Defined methods, timescales, cost impacts and risks for each recommended initiative.
Unified strategic direction established
Established unified strategic direction across the business to support the exit programme.
GET IN TOUCH
If your business is experiencing challenges similar to those featured in our case studies, or if you’re seeking expert guidance on complex transactions and value creation, we’re here to help. Get in touch with us today to discuss your unique situation and discover how Palladium Digital can support your goals.
12 - 18
Month exit window targeted
strategy and roadmap designed to meet investor timeline
Unified
Exit narrative and board alignment achieved
across leadership, product and technology functions
Prioritised
Technology value creation roadmap delivered
technology value creation roadmap delivered
PROJECT DETAILS
SECTOR
Technology / Automotive
CLIENT
CitNow
BACKER
Tenzing Private Equity
SERVICES
Evidence & Assessment / Design & Delivery
CAPABILITIES DEPLOYED
Technology and AI Diligence
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