ABOUT US
The practicioners
behind the work.
We are practitioners, researchers and builders – a senior team that works alongside clients from strategy through to delivery. No hand-offs.
OUR MISSION
Evidence-led. Senior-delivered.
We diagnose, design and deliver technology-led change for ambitious corporates, private equity and the businesses they back.
We combine original primary research with specialist digital and technology analytics to give investors and leadership teams the evidence they need to act. The analysis is ours – not borrowed from a database.
We work closely with client teams to clarify priorities, design solutions and embed change into day-to-day operations.
Evidence-led
Primary research & proprietary analytics
Practitioner-driven
Senior specialists on every engagement
Integrated delivery
One team, strategy through execution
Outcome-focused
Measured by results, not outputs
AWARDS & RECOGNITION
Recognised for excellence
across the industry.
From transaction advisory to digital value creation – independently recognised by the FT, RealDeals, Mergermarket and Financial Times across multiple years and categories.
14
Awards & Recognitions
6
Consecutive Financial Times
25+
Private Equity Award Nominations
WHAT WE BELIEVE
Four principles that run through
everything we do
Not just what we deliver — but how we show up, every time.
Strategic clarity
We help organisations focus on the questions that matter most, not the loudest ones.
Proprietary insight
Our analysis is original — built from primary research and specialist digital analytics.
Trusted partnership
We work alongside client teams, not above them. Embedded, collaborative, accountable.
Speed to value
We prioritise and sequence initiatives to demonstrate impact from day one.
LEADERSHIP TEAM
Meet the people
behind the work
Specialists across commercial strategy, technology, data, AI, and delivery. Same team. Every engagement.
Mark Lewis
Chief Operation Officer & Co-Founder
James Prebble
Chief Executive Officer & Co-Founder
Tom Miller
Chief Financial Officer
Holly Croxton
Senior Director, Value Creation
Sophie Lyall
Senior Director, Value Creation
Andrew Downs
Director, Market & Growth Strategy
Nick Edwards
Managing Director, Commercial Strategy
Dan Shreeve
Senior Director, Head of Transaction Advisory
Jill-Marit Lerum Cornes
Director, Transaction Advisory
Rich Klee
Senior Director, AI and Data Transformation
Contact us
Every engagement starts with understanding what you’re actually trying to achieve. Not a pitch deck. A conversation.
