- ABOUT US

The practitioners
behind the work.

We are practitioners, researchers and builders. A senior team that works alongside clients from strategy through to delivery. No hand-offs.

Meet the team

OUR MISSION

Evidence-led. Senior-delivered.

We diagnose, design and deliver technology-led change for ambitious corporates, private equity and the businesses they back.

We combine original primary research with specialist digital and technology analytics to give investors and leadership teams the evidence they need to act. The analysis is ours – not borrowed from a database.

We work closely with client teams to clarify priorities, design solutions and embed change into day-to-day operations.

Evidence-led

Primary research & proprietary analytics

Practitioner-driven

Senior specialists on every engagement

Integrated delivery

One team, strategy through execution

Outcome-focused

Measured by results, not outputs

AWARDS & RECOGNITION

Recognised for excellence
across the industry.

From transaction advisory to digital value creation – independently recognised by the FT, RealDeals, Mergermarket and Financial Times across multiple years and categories.

14

Awards & Recognitions

6

Consecutive Financial Times

25+

Private Equity Award Nominations

WHAT WE BELIEVE

Four principles that run through
everything we do

Not just what we deliver – but how we show up, every time.

Strategic clarity

We help organisations focus on the questions that matter most, not the loudest ones.

Proprietary insight

Our analysis is original - built from primary research and specialist digital analytics.

Trusted partnership

We work alongside client teams, not above them. Embedded, collaborative, accountable.

Speed to value

We prioritise and sequence initiatives to demonstrate impact from day one.

LEADERSHIP TEAM

Meet the people
behind the work

Specialists across commercial strategy, technology, data, AI, and delivery. Same team. Every engagement.

Mark is one of our founders. He’s an experienced agile practitioner and applies agile principles to businesses, allowing them to maintain focus on their prioritised objectives and rapidly adapt to change. Mark has worked with many high-profile clients, transforming digital strategy into tangible products and business services.

Mark Lewis

Chief Operation Officer & Co-Founder

James has 20+ years’ experience creating value through digital technology for leading investors and organisations. He co-founded Palladium in 2015, scaling the award-winning digital advisory firm through acquisitions and its 2025 sale to Inspirit Capital. James’s fascination with AI led to the creation of PrismGPT, the UK’s first private equity-trained, secure GPT environment. With further expansion and acquisitions planned, James continues to deliver value to clients and support the private equity market’s technology ambitions.

James Prebble

Chief Executive Officer & Co-Founder

Nick founded White Space Strategy in 2005, helping businesses make better growth decisions through market and data analysis. Now Palladium’s Chief Strategy Officer, he leads group growth strategy following Palladium’s sale to Inspirit Capital in 2025. He brings 20+ years’ consulting experience, combining strategic insight with digital execution for clients including Unilever, Hill & Smith and Pepper Global.

Nick Edwards

Managing Director, Commercial Strategy

Tom has 14+ years’ senior finance leadership experience across fast-growth SMEs and AIM-listed businesses. He helped scale UniLED Group to £8m+ turnover, two companies and 65+ staff before co-leading a successful exit in 2022. He later professionalized finance at VC-backed IllumaTechnology and joined Palladium Group following its 2025 sale to Inspirit Capital.

Tom Miller

Chief Financial Officer

Holly is an experienced customer and digital strategy consultant, delivering customer transformation and digital operating model programmes to organisations spanning consumer goods, transport, financial services, health, and social care. Her approach focuses on engaging client teams from the onset to drive adoption and accelerating benefit

Holly Croxton

Senior Director, Digital Business Transformation

Sophie Lyall is Senior Director of Value Creation at Palladium Digital, advising PE funds and PE-backed businesses across the UK, Europe and US. Over 12 years, she's guided investors and corporates through market entry, due diligence, M&A strategy and business model redesign across sectors from financial services to manufacturing. She now leads Palladium's Value Creation practice, helping mid-market PE portfolio companies find and execute on value at pace, with a growing focus on AI-enabled acceleration.

Sophie Lyall

Senior Director, Value Creation

Andrew leads commercial strategy at Palladium, helping corporates, private equity clients and portfolio companies identify and prioritise growth opportunities. He leads Palladium’s commercial analytics capability, using data and market intelligence to turn insight into confident decisions. With 18 years’ strategy consulting experience, his clients include Mastercard, Panasonic and Diploma.

Andrew Downs

Director, Market & Growth Strategy

Dan has 20+ years’ experience across due diligence, corporate strategy and international development. He has led Palladium’s Transaction Advisory division for five years and completed 250+ digital, technology, product and AI diligence assignments across the UK, US and Europe.

Dan Shreeve

Senior Director, Head of Transaction Advisory

Jill-Marit has 15+ years’ experience in buy- and sell-side due diligence and strategy consulting. She leads Palladium’s Digital and Commercial diligence proposition, including AI risk and opportunity market reviews. Her sector expertise spans consumer and retail, technology, professional services, and health and life sciences.

Jill-Marit Lerum Cornes

Director, Transaction Advisory

With over twenty years working at the intersection of data, technology and commercial strategy, Rich leads Palladium’s Applied-AI and Data Transformation practice. He works with private equity funds and portfolio companies across financial services, healthcare and technology — helping businesses move from AI ambition to measurable, production-grade outcomes. Every engagement is direct, evidence-led and rooted in the specific needs of the client's operation and market.

Rich Klee

Senior Director, AI and Data Transformation

Nik’s experience lies in Investment Management and Lending Management, having graduated from Northeastern with a Major in Business Administration. He has led clients through the consulting process for a number of investment advisory firms and brings a wealth of varied sector knowledge with him to the US Palladium team.

Nik Winters

Client Engagement Manager, US

Contact us

Every engagement starts with understanding what you’re actually trying to achieve. Not a pitch deck. A conversation.