{"id":6894,"date":"2024-07-08T10:00:05","date_gmt":"2024-07-08T10:00:05","guid":{"rendered":"https:\/\/palladiumdigital.co.uk\/news-and-insights\/?p=6894"},"modified":"2024-07-08T10:00:05","modified_gmt":"2024-07-08T10:00:05","slug":"uncovering-growth-during-diligence-consumer-investments","status":"publish","type":"post","link":"https:\/\/palladiumdigital.com\/beta\/uncovering-growth-during-diligence-consumer-investments\/","title":{"rendered":"Uncovering Growth During Diligence: Consumer Investments"},"content":{"rendered":"\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br>Real Deals\u2019 Q1 2024 Data Hub Market Tracker revealed that despite ongoing headwinds for investors and consumers, Europe saw a 17% increase in consumer deal volume compared to the previous quarter. Palladium has also observed a rise in diligence requests for consumer products and services businesses. Successful brands with well-defined offerings or niches are significantly defying wobbles in consumer confidence, and many are at the stage of maturity where institutional capital can be a significant accelerant. In our latest whitepaper, we have highlighted five recurring themes of recommendations from recent consumer diligence projects.<\/p>\n\n\n\n<ul class=\"has-large-font-size wp-block-list\"><li><strong>Marketing Diversification<\/strong>: Diversifying marketing efforts beyond a single channel can enhance performance and mitigate growth risks.<\/li><li><strong>Product\/Category\/Geographic Expansion<\/strong>: Expanding product lines, categories, or geographic reach can drive significant growth by identifying unmet demand and potential markets.<\/li><li><strong>Technology Enhancement<\/strong>: Proper management and enhancement of in-house technology can serve as a commercial driver and value multiplier.<\/li><li><strong><strong>Customer Understanding<\/strong>: <\/strong>Analyzing customer feedback and segmenting cohorts can provide clear actions to improve lifetime value (LTV) and retention.<\/li><li><strong>Artificial Intelligence Impact<\/strong>: Assessing AI&#8217;s impact on consumer businesses is crucial for understanding valuation, risks, and opportunities.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>For more information on Palladium\u2019s Due Diligence capabilities, contact Ben Martin, Global Head of Transaction Advisory (Growth): <\/strong><a href=\"mailto:ben.martin@palladiumdigital.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ben.martin@palladiumdigital.co.uk<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Real Deals\u2019 Q1 2024 Data Hub Market Tracker revealed that despite ongoing headwinds for investors and consumers, Europe saw a 17% increase in consumer deal volume compared to the previous quarter. Palladium has also observed a rise in diligence requests for consumer products and services businesses. Successful brands with well-defined offerings or niches are significantly [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":6899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-6894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/posts\/6894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/comments?post=6894"}],"version-history":[{"count":0,"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/posts\/6894\/revisions"}],"wp:attachment":[{"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/media?parent=6894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/categories?post=6894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palladiumdigital.com\/beta\/wp-json\/wp\/v2\/tags?post=6894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}